New Flagship Vauxhall Dealership to open in Chingford London

Home > CHINGFORD LONDON FLAGSHIP DEALERSHIP

Everything was so easy and a very pleasant experience.

Anonymous, Ford Gloucester

Bristol Street Motors Chingford London

Bristol Street Motors, part of Vertu Motors plc, has announced a joint venture with Vauxhall to develop a new state-of-the art Vauxhall Brand Centre in Chingford. The total investment in the project will be Ł5 million.

The flagship development will employ 75 full-time members of staff, including vehicle technicians, along with sales and administration positions across the Brand Centre and high-tech workshop, combining sales, servicing and repair facilities.

General Motors UK submitted a planning application for the re-development of the former Shadbolt International factory site for a motor dealership, after it purchased the site from Kier Property. The site application remains under the ownership of General Motors UK, with the development operated by Bristol Street Motors.

New jobs will be created as part of the development, alongside the existing Vauxhall business at Gants Hill, Ilford, which will be transferring to the new operation, due to open in June 2012.

The previous building on this site was a factory dating from the 1950’s which had become dilapidated; now it will be an area of enterprise and employment on a very high profile site, adjacent to the North Circular Road.

Robert Forrester, Chief Executive of Vertu Motors plc and Duncan Aldred, Managing Director of Vauxhall Motors visited the location, which covers 1.9 acres, for a ‘ground-breaking’ ceremony.

The dealership will be the first of Vauxhall’s new-look Brand Centres and one of ten Vauxhall dealerships operated by Bristol Street Motors. The development will be a modern, purpose built facility providing 2,111m˛ of floorspace, set over two floors. The design of the showroom will be environmentally aware; this includes a heat recovery system, which will provide a significant reduction in carbon emissions and easily accessible Electric Vehicle charge points.

The location will also benefit from additional development, to improve the surrounding landscape and access routes leading to the site.

The Brand Centre will incorporate a showroom with space available for 12 new Vauxhall models. Display space for a further 75 used cars on-site enables the dealership to offer a wide range of vehicles for customers.

Robert Forrester, Chief Executive of Vertu Motors plc, said:

“This investment demonstrates our confidence in this partnership and the Bristol Street Motors business model, and our commitment to investing in local economies and creating full-time sustainable employment opportunities.”

“A great deal of thought has been put into the design of the building, which will enhance the appearance of the site and provide a viable long-term development. This will be a flagship dealership for the Bristol Street Motors brand.”

Duncan Aldred, Managing Director of Vauxhall Motors, said:

“We are very pleased to extend our partnership with Bristol Street Motors by jointly developing a new Vauxhall Brand Centre in Chingford. I am confident that, together, we will be able to brave tough market conditions building on the mutual strength of our brands and on our expertise in automotive retailing. I am particularly excited about our upcoming world class product portfolio and look forward to sharing this momentum with Vertu Motors.”