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CUPRA confirms that the next model to join the family will be the 100% Electric CUPRA Born. The New CUPRA Born will be manufactured at the Zwickau plant in Germany. The New CUPRA Born is designed to evoke pure emotion, fusing sportive energy with a challenger spirit. Only the best.

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A new way to feel electric.

Unrivalled, dynamic sustainability coupled with defying innovation. Meet the first fully electric CUPRA.

A design that moves you.

Expertly shaped for emotion-seekers. A bold vision encompassing a sleek body and sportive lines.

Intuitive technology.

Connectivity at its core. Welcome a seamless driver experience with state-of-the-art digital features.


Since its appearance at the 2019 Geneva Motor Show, the Born Concept Car has drawn praise for its sleek looks and personality. Since then, the design team has continued to evolve the vehicle's styling, giving it a sportier character and an even more striking visual appeal.

Battery & ranges

Maximum torque, instant acceleration. 100% battery-powered, The New CUPRA Born allows you to feel amplified power right from the very start.

Electric 45 kWh / 110 kW
(Up to: 150PS, estimated max range: 211 miles*)

Electric 58 kWh / 150 kW
(Up to: 204PS, estimated max range: 260 miles*)

Main highlights

18" Alloy wheels

Heated CUPRA Steering wheel

12" touch screen

Front Bucket seats with SEAQUAL cotton

Interior ambient light

Light & Rain sensor


Advanced technology

Smooth parking thanks to the Top View Camera (available as an optional extra) and 12" infotainment screen

Unrivalled drivability with Travel Assist camera and sensors

Pre-Crash Assist braces the vehicle in case of collision

Augmented reality head-up display offers an immersive driving experience^

CEO's comments

CUPRA CEO Wayne Griffiths stated:

"CUPRA Born displays all the genes of the CUPRA brand and we have taken the original concept to the next level creating a new sporty and dynamic design and reengineering the technological content. CUPRA Born is the living proof that performance and electrification are a great match."

The New CUPRA Born's launch brings with it, sustainable mobility with a unique character and dynamism, as well as future-thinking technology, that customers demand.


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^Available as an optional extra *The accurate range for your vehicle will vary according to a number of different factors which include the route, weather conditions, vehicle load (occupants + luggage), battery age and condition, optional equipment (alloys, tyres, etc.), the use of peripheral energy consumption systems such as heating, air conditioning and heated seats, as well as your driving style. The indicated range has been calculated in compliance with the WLTP regulation which sets out standard test conditions applicable to all car manufacturers. This ensures that the values calculated in accordance with this regulation are comparable for all vehicles.