DS Automobiles novel advertising campaign features novelist Joel Dicker
DS Automobiles has developed a five-episode web series called 'The DS Writer' in a novel advertising campaign to promote the all-new DS 4 and DS 4 Crossback.
The collection of shorts will feature novelist Joel Dicker, who wrote the best-selling thriller 'The Truth About The Harry Quebert Affair', as a guest author.
Alongside the web series, 'The DS Writer' will include an exclusive novel, penned especially for DS Automobiles by Dicker.
It will be available online, and in printed form exclusively for people taking test drives in a New DS 4 or DS 4 Crossback, both of which made their public debuts at the Frankfurt Motor Show in September.
The DS 4 and DS 4 Crossback are the latest models from Citroen's luxury sub-brand. They both sport the distinctive new 'DS Wings' front end and feature avant-garde design, high levels of refinement, advanced technologies and extraordinary dynamic comfort.
Whilst the DS 4 is a powerful, refined hatchback with unique style and dynamic performance, the highly versatile DS 4 Crossback promises a brand new expressive body style with rugged go-anywhere looks and a higher driving position.
by: Laura Thomson