Mazda heads to Milan Design Week

20/03/2015 10:32

Mazda heads to Milan Design WeekMazda heads to Milan Design Week

Mazda is set to return to the Italian fashion capital this year for the Milan Design Week, which takes place from 14-19 April.

The Japanese manufacturer will host "Mazda Design: The Car as Art", a special exhibition at the Mazda Design Space facility in the heart of the city's fashion and design-orientated Brera district.

Alongside its two newest models  the new CX-3 SUV and the latest generation MX-5 roadster  the exhibition will feature some works from the carmaker's own designers inspired by the KODO: Soul of Motion design theme of Mazda cars.

Kevin Rice, Mazda's European design director, said: "KODO is about capturing dynamic energy just before the moment it is released, and because we at Mazda are moved by a passion for unique design and beauty in all fields, we're inspired to see what extraordinary new creations are possible.

"The atmosphere is ideal here: You simply breathe in art and culture when you walk the streets of Brera. It's an experience of immense creative benefit when we go back to designing cars."

Established to celebrate convention-challenging designers, Mazda Design Space opened in February for Milan Fashion Week, when the carmaker collaborated with Vogue Italia to promote two up-and-coming fashion labels.

Italy's "COMEFORBREAKFAST" and Japan's Yasutoshi Ezumi each presented their own interpretations of KODO at the Mazda venue alongside the all-new MX-5.

Besides hosting "Mazda Design: The Car as Art", Mazda is also a main sponsor of the Brera Design District Fuorisalone 2015. The local edition of Milan Design Week covers a range of events during the Salone Internazionale del Mobile di Milano, the world's largest furniture fair.

by: Sophie Williamson-Stothert

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