Volvo launches all-new S60 Cross Country saloon to meet customer demand
Back in 1997, when Volvo was the first premium brand to introduce an all-road capable variant of its successful estate XC70, no one could predict the future success of the crossover concept. Today, the crossover has helped to define a whole new category of popular lifestyle vehicle.
Volvo is once again taking a bold step forward, this time in the executive saloon segment, with the unveiling of the S60 Cross Country the first premium saloon with the same level of capability as the marque's renowned Cross Country estates.
"We want to further explore the market with our Cross Country brand," said Lex Kerssemakers, senior vice president, product strategy and vehicle line management at Volvo Cars. "We did this back in 1997 with the V70 Cross Country and it led to the birth of a whole new segment. We have included all the capability-driven benefits of the Cross Country brand in this new model, while offering a completely unique expression of adventure and all-road readiness in a distinctly sporty and stylish package."
Like the recently announced V60 Cross Country, the S60 Cross Country shares an increased ride height of 65mm (2.5 inches) and the top spec model comes equipped with the same capable All-Wheel Drive underpinnings of its sibling, making it the only capable and stylish all-road saloon crossover on the market. The S60 Cross Country will also be available with front-wheel drive in the UK and selected markets.
Senior vice president of sales, marketing and customer service, Alain Visser, added: "The S60 Cross Country is the sole contender in the crossover saloon segment. We have identified a clear niche in the market for a more capable saloon with rugged styling cues and a higher stance. The S60 Cross Country will appeal to people that are searching for an exciting and capable saloon, whilst enjoying the clear benefits that a crossover offers."