New Fiat 500 to be launched in spectacular fashion

New Fiat 500 to be launched in spectacular fashion

The new Fiat 500 is to feature on stage with upcoming artist Ella Eyre at a one-of-a-kind event as part of the new Fiat 500's UK launch.

With help from the Fiat 500, the 21-year-old singer will re-master the hit No.1 track "Best of my Love" by the American Soul/R&B group The Emotions.

Whilst details of the city car's contribution are yet to be revealed, Fiat have announced that for the conclusion of its launch, specially-invited guests and members of the media will see the pair perform together on stage.

The popular Fiat 500 was originally produced between 1957 and 1975, before a new Fiat 500 launched 50 years later in 2007, going on to sell over 1.5 million units.

The latest reincarnation of the 500 will be available in showrooms from next Wednesday, September 2nd and features no fewer than 1,800 modifications, with advanced technologies, refreshed interior and exterior style, better economy and efficiency and even more customisation options.

Sebastiano Fedrigo, Head of Brand for FIAT UK said, "You don't replace an icon - you embrace it and evolve it and that's what we've done with the New FIAT 500. It has been truly re-mastered and reloaded and we wanted to mark the launch with a spectacular and memorable event and what better way than to use the car to re-master an iconic track with a sensational up-and-coming artist like Ella Eyre? We are very excited to be working with such a talented performer and to see the New FIAT 500 and Ella Eyre perform together on 2 September."

by: Laura Thomson