Vauxhall has launched a new online campaign in conjunction with successful blogger Victoria Magrath of Inthefrow fame.
The #ADAMYOUSELF campaign will follow Victoria as she creates her very own Vauxhall ADAM. It was launched with a visit from the fashion, beauty and travel blogger to the Opel/Vauxhall headquarters in Rüsselsheim, Germany where Mark Adams, Vice President Design Europe opened his studio to all the European bloggers.
Using the campaign's own website, www.adamyourself.com, people are encouraged to join Victoria in creating their very own Vauxhall ADAM. A jury, made up of the ten European bloggers alongside Vauxhall representatives will choose the favourites from each country, which will then each be produced from Autumn 2016 as limited 'ADAM YOURSELF' editions. Winners will also be chosen as the "advertising face" for their ADAM in their country.
Victoria Magrath, founder and editor of Inthefrow commented: "The Vauxhall ADAM is a unique car which I couldn't wait to design and personalise. It was a privilege to meet Mark Adams and his design team to learn more about the design process. I was even taken around a track at high-speed by their rally team an experience I won't forget in a hurry!"
by: Laura Thomson