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Brake launches driver eyesight campaign

Brake launches driver eyesight campaign

Road safety charity Brake is urging fleet managers to ensure that their drivers are given regular eyesight tests.

The Fleet Safety Forum, a division of the independent organisation, has released a new Look Sharp poster and guidance campaign pack emphasising the importance of the tests.

According to the group, every year over 12 million people in the UK who are due a test do not have one, and it estimates that one in six motorists cannot see well enough to pass a basic eyesight test.

Caroline Perry, marketing manager at Brake, said: "Fleet managers must address the issue internally and consider their drivers' eyesight as part of their wider fleet safety strategy.

"Being an experienced and skilled driver is meaningless if a driver is unable to spot hazards."

The Look Sharp campaign pack is available for free to the first 50 companies who place orders.

Brake has a number of celebrity supporters, including presenter Lorraine Kelly, children's author Jacquieline Wilson and former F1 driver Eddie Irvine. ADNFCR-3205-ID-800525688-ADNFCR