Bristol Street Motors has invested £200,000 to refurbish its Northampton Nissan dealership, introducing new technology and adding flair to the vehicle handover process.
The dealership, on Carousel Way in Northampton, has been renovated as part of the Nissan Retail Concept, which includes updated versions of the familiar red Nissan signage and an exclusive delivery area that enhances the exciting moment when customers receive their vehicle.
Customers visiting the dealership will also be able to use a digital car configurator, to create a custom specification and navigate through the service process on tablet computers. New soft furnishings provide a welcome space for customers to relax and enjoy a hot drink, while they consider their purchase.
Matthew Green, General Manager at Bristol Street Motors Northampton Nissan, said: “The transformation of the dealership is breath-taking. We have a wonderfully modern space for customers to view our range of new and used vehicles.
“The digital configurator is a fantastic bit of kit that lets you design a vehicle specification to suits your needs, whether you want all, some or none of the latest mod cons or extras.”
Robert Forrester, Chief Executive of Bristol Street Motors, said: “We’ve seen a real shift in the way customers shop for a new vehicle, with more and more people engaging with online and digital platforms. However, showrooms remain a vital part of the customer journey for many.
“By incorporating digital elements into the dealership in new ways, we can bring the best aspects of the online and real-life buying experience together, to offer customers an all-encompassing sales experience.”