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The new dealership in Newcastle will be a multi-brand site offering Alfa Romeo, Fiat and Jeep cars.
Bristol Street Motors

Bristol Street Motors invests in new Newcastle dealership

Bristol Street Motors invests in new Newcastle dealership

Bristol Street Motors is investing in a new multi-million pound dealership in Newcastle.

Bristol Street Motors Newcastle, which opened in late August, will be a multi-brand site offering new Alfa Romeo, Fiat and Jeep cars in addition to the wide range of used vehicles, across all makes and models, the company is renowned for.

The new dealership, based in the completely refurbished former Audi site on Scotswood Road, will be managed Dax Pearce. Dax is a well-known face in the region's motor trade, having more than 20 years experience, particularly working with Alfa Romeo.

A comprehensive Aftersales department will be available on-site with fully qualified technicians, who are able to offer a full service package on many models.

The dealership will be an approved Motability franchise, with a Motability specialist familiar with the local area and the needs of Motability customers on hand to help customers make the right choice when considering a vehicle purchase.

Part of Vertu Motors PLC, the sixth largest motor retailer in the UK, the dealership will increase the Group's outlets to 109 and create up to 30 new jobs. It will compliment the Group's Vauxhall dealership also based on Scotswood Road.

Robert Forrester, CEO of Vertu Motors said: "We are continuing to develop the Group by adding to existing franchise relationships as well as exploring new manufacturer partners.

"This prestigious new dealership will enhance our presence in Newcastle, where we already operate a successful Honda site and boost our partnership with Alfa Romeo, Fiat and Jeep."

by: Danielle Bagnall