Citroen released videos of public Ds5 reviews
Citroen has posted five video reviews of the new Ds5 made by members of the public.
The amateur reviewers were selected from hundreds of entrants and sent on a luxury all expenses-paid trip to St Tropez.
Footage of the reviews has now been posted on the French carmaker's Facebook page and YouTube channel in order for motorists to see if the Ds5 lives up to the hype it has created in recent weeks.
Melina Kacherou-Carage, head of digital marketing at Citro�n UK, said the competition has allowed the firm to gauge the impression of its target audience.
"We wanted to let members of the public be among the first to get behind the wheel of New Ds5 and to tell us what they really think of the car," she said.
"With these video reviews, we’ve put our new Citro�n flagship in the public’s hands. We’ve invited their open and honest opinions, which we are publishing online for all to see."
It comes after the Ds5 recently landed Car Design News' Car Design of the Year award.
Posted by Louise Clark
