According to Citroen, creativity, boldness and a touch of cheek are the characteristics that have built the success story of the brand over the past 95 years.
50 million vehicles have been sold with the double chevron stamp since the brand's founding. Today, it is drawing upon its DNA to restate its identity: a creative brand that promotes positive, relaxed mobility and a more straightforward approach to motoring through its products and services.
The new models and concepts, which are set to be presented on the Citroen stand at the Geneva Motor Show next month, reflect this momentum.
The display vehicles will include the new Citroen Berlingo Multispace, the new C4, the C3 Picasso, a C4 CACTUS and C1. To reflect the brand's sporting success, Citroen's C-ELYSEE World Touring Car Championship (WTCC) contender will also be on display.
The Geneva Motor Show will open to the general public on Thursday 5 March.