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Ford extends UK market lead with commercial vehicle sales

Ford extends UK market lead with commercial vehicle sales

Ford has extended its total vehicle sales advantage over its nearest rival by 40 per cent in November, solidifying its position as market leader. Ford commercial vehicle (CV) sales helped considerably with this, comfortably beating overall CV market sales growth.

Ford's total vehicle sales lead over its nearest rival now exceeds 110,000. According to the official figures for November from the Society of Motor Manufacturers and Traders, the Fiesta is still the UK's best seller for November and the year to date.

In the new Ford light commercial range, the Ford Transit Courier has quickly taken leadership in its segment, joining the Ford Fiesta Van as further LCV segment leader for Ford.

UK commercial vehicle sales in November were up 4.2 per cent at 29,245, compared with November 2013. Ford CV sales in November were up 24.8 per cent at 7,287, compared with November 2013.

For the year to date total UK CV sales were up 13.1 per cent at 333,728, compared with the same period in 2013. Total sales of Ford CVs for the year to date were up 23.6 per cent at 80,192, compared with 2013.

Mark Ovenden, Ford of Britain Chairman and Managing Director, said: "We maintained our strong momentum in November, with Ford further stretching its sales lead over its nearest rival.

"Fiesta is an outstanding success for Ford in the UK market and this is now being matched by our extended Ford CV family, with total Transit nameplate sales, for example, exceeding those of any car in the UK  apart from Fiesta. This sales performance is the result of a continuous stream of new models and innovative technology delivered through the strongest dealer network in the UK."

The full availability of Ford's extended CV family helped deliver Ford light commercial sales and share increases in November 2,206 and 30.4 per cent versus 451 and 6.3 per cent in November 2013. For the year to date 16,203 have sold up 18.2 per cent, versus 9,045 and 10.4 per cent for the same period in 2013.