Mazda's new CX-3 will take centre stage on the brand's exhibition stand at Britain's leading technology event The Gadget Show Live 2015 at the NEC in Birmingham.
Meanwhile, Mazda's indoor driving experience area will give gadget fans the opportunity to experience some of the advanced technology found in the Japanese carmaker's vehicles.
Located in Hall 20, the Mazda Driving Experience area will be a low-speed driving area allowing drivers to try out Mazda's Smart City Brake Support. Designed to take the stress out of city driving, Smart City Brake Support helps avoid or minimise the effects of low-speed collisions by using a laser-based system to continually monitor the gap and closing speed to the vehicle in front, and apply the brakes at speeds of up to approximately 20mph.
Open to anyone with a valid driving licence, participants at the Mazda Driving Experience area will also get to see Mazda's Rear Cross Traffic Alert system in action. It alerts the driver of any vehicles or objects approaching from either side at the rear of the car. A warning light flashes in the door mirror on the side of the approaching car and an audible alert sounds.
Steve Tomlinson, head of fleet at Mazda UK, said: "We're delighted to be attending The Gadget Show Live as it gives us the opportunity to highlight the impressive levels of technology in our cars. Our i-ACTIVSENSE advanced driver-supporting safety technology is a great example of Mazda using technology to help the driver.
"Experiencing how these systems work from behind the wheel is the perfect way for customers to understand their benefits and The Gadget Show Live indoor driving experience area is the ideal place to do this."
Drivers enjoying the Mazda Driving Experience area will also get to feel the operation of Mazda's fuel-consumption-reducing i-stop idle-stop system and the brand's latest SKYACTIV engines.
The Gadget Show Live runs from April 8 to 12 at the NEC in Birmingham.