Nissan LEAF to power gig challenge
The Nissan LEAF is to be used to transport a popular musician around London on his quest to perform 24 gigs in 24 hours.
Leo the Lion, formerly of The Streets, is to attempt the feat in order to raise money for The Prince's Trust and will rely on the innovative electric motor to ferry him around the city.
A total of three cars will be used for the project, with models being selected for its performance credential and the fact that it is congestion charge exempt due to its 100 per cent electric set-up.
According to Nissan, the LEAF is six times cheaper to fuel than a petrol car, and has no emissions when in use.
"Leo the Lion will be performing an amazing 24 live shows from 21:00 on July 11th through until 21:00 on the 12th July across a diverse and bizarre selection of London venues such as The London Eye, a prison cell, a shop window, the London Dungeons, and the Royal Ballet School," the Japanese car giant confirmed.
"Support for the event follows on from Nissan’s The Big Turn On campaign, an initiative designed to raise awareness of the low-carbon benefits of 100 per cent electric vehicles."
The events are free to attend and Nissan fans have been urged to visit the firm's website for more information.
News of the events comes shortly after Nissan revealed it was Nissan has been overwhelmed by the reaction to its latest social media campaign regarding the LEAF.
The firm looked to promote the all-electric model through its Big Turn On campaign, which saw one million people get behind the wheel of the car 15 days ahead of schedule.
Paul Willcox, senior vice-president for sales and marketing at Nissan in Europe, welcomed the achievement, saying: "It shows that more and more people are realising that cars like Nissan LEAF are a real alternative.
"While Nissan might have reached its target early, The Big Turn On will continue to spread the word about the 100 per cent electric LEAF."
Posted by Craig Salter
