Nissan shouts about Qashqai from the rooftops
The latest generation of the Nissan Qashqai has already picked up a great deal of recognition in its short history.
It has already been named Car of the Year by What Car? magazine, and has also picked up a whole host of accolades from other leading motoring publications.
However, Nissan is not content with just this level of attention and has taken to the rooftops of Paris to shout about the Qashqai some more.
It has taken innovation to a whole new level with the ground-breaking interactive exhibition, with Nissan scaling the city's skyscrapers to capture images of the famous city.
As part of the event, a Qashqai was crane-lifted onto a roof looking out towards the Arc de Triomphe and the Champs Elysees.
Rooftopping, as it is known, is one of the most exciting new art movements in the world today, and sees people taking to the tops of buildings to capture the view from below.
The Nissan exhibition not only showcased some inspiring work from top artists, it provided an interactive trail for visitors to see where the images were shot, accessed using their iPads.
More than 2,500 applicants submitted requests for the 1,000 available tickets for the unique event.
Luis Miguel Rojo Y Pinto, marketing director for Nissan West Europe, said: "We hoped that bringing together this exciting and interactive style of photography would highlight the key qualities of the new Nissan Qashqai, but we didn't expect it to have such a big impact."
Posted by Louise Clark