Range Rover Evoque Convertible primed for launch
Land Rover is set to release its highly anticipated new Range Rover Evoque model this year, with the 4x4 featuring a rather unique function.
First seen at the 2012 Geneva Motor Show as a concept version, the new member of the Evoque family has highly unexpected styling.
With an official launch date of May 1st, customers will be able to place their order for the world's first premium convertible SUV.
Despite having been in the pipeline for a number of years, it is still certain to turn heads when it finally hits the UK's roads.
When the roof is off, it exhibits all the muscular features that we associate with the iconic 4x4, but with half of the height.
It's bold and it's brash, and it's sure to write a new chapter in the success story that is Land Rover.
Back in 2012, Land Rover design director Gerry McGovern outlined the thought process behind this impressive machine.
"The Evoque lends itself beautifully to the idea of a convertible. This study is not a traditional convertible design execution - instead we have worked with the balance of the Evoque's lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable."
While the images might make it seem like merely a bulkier convertible coupe, sitting inside of one of the models is sure to reinforce that 4x4 strength, especially as you sit higher in the cabin in comparison to sleeker, smaller top-down vehicles.
The May launch date of the car could have a profound impact on the motoring industry, as manufacturers look towards their current offering to evaluate what they should do next in order to release a car that perhaps goes against their usual conventions.
Of course, the Range Rover Evoque doesn't mark the first time a car brand has gone out of its comfort zone to deliver a new concept, but it reinforces the need for innovation to keep a brand in the public eye and the general market fresh.
The car is expected to feature a fully retractable soft-top roof, with a 'Roll Over Protection System' helping to maintain the 4x4 shape when the weather is less than favourable.
It should pack the same engine range, similar technical specifications and technologies as the standard Evoque model.
Be sure to look out for the four-wheel-drive 2.2-litre SD4 manual diesel engine, capable of a maximum speed of 124mph and a 0-60mph speed of 9.5 seconds. Producing 190PS, the car only emits 149g/km of CO2 - an impressive figure considering the stature of the model.
Drivers should also benefit from the HDD Premium Navigation system, as well as park assist and surround cameras.
When first unveiled almost two years ago, John Edwards, Land Rover global brand director, said: "The Evoque Convertible Concept is a new twist to the Evoque story and explores the potential to further extend the nameplate's appeal by giving existing customers more choice, whilst at the same time reaching out to a completely new customer base."
Posted by Sebastian Turkenburg