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SKODA sponsoring this week's Tour of Britain for fourth year

SKODA sponsoring this week's Tour of Britain for fourth year

For the fourth year running, SKODA UK are providing a fleet of vehicles to the Tour of Britain as part of their job as the race's sponsor.

The race kicked off in Wrexham yesterday, Monday 7th September, and will travel around the country before finishing in London next Sunday 13th September.

The fleet of vehicles includes KODA's Octavia, Yeti and Fabia, as well as the stylish new Superb, which is set to be launched in showrooms in just over a week's time.

Head of Marketing for KODA UK, Andrew Cullis, said: "KODA's ongoing partnership with the Tour of Britain is testimony to our support for cycling. The company started as a bike manufacturer 120 years ago and cycling continues to play a key part in our company today.

He continued: "We're really excited to show off the new Superb to the country's growing band of cycling enthusiasts. With its cavernous boot and optional internal bike rack, it's the perfect union between two and four wheels. The gruelling course should offer the perfect chance to demonstrate the high standards to which all our vehicles are designed and engineered."

Alongside sponsoring the race, KODA UK is also the exclusive sponsor of the King of the Mountain stages at Pen y Pas, Nick o Pendal and Barking Tye, where KODA teams will provide free coffee and cake to spectators.

by: Laura Thomson