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The fun and the freedom of Vauxhall's Corsa

The fun and the freedom of Vauxhall's Corsa

Vauxhall Motors has launched its all-new Corsa advertising campaign - the 'A to Z of Corsa' -which gives viewers a closer look into the everyday lives of Corsa drivers.

The new advert is an affectionate take on the Brits' love affair with the hatchback and its 22 year history - the first car, the family car, the street king, the A to B - which has sold more than 1.8 million vehicles in its lifetime.

The 'A to Z of Corsa' accelerates viewers through a video of nostalgia and alphabetic-themed scenes, following drivers on their own personal road trips across Liverpool, Manchester, the Peak District, Essex and London, in order to showcase both the grit and glamour of the UK.

Chris Hawken, director of brand marketing, said; "The 'A to Z of Corsa' heralds a distinct new look for Vauxhall and offers us the chance to create something that celebrates the energy and fun of Corsa in a nostalgic and distinctly British way. It supports our positioning of, 'premium design and engineering affordable to all', and acknowledges the freedom driving brings to all walks of life across the UK."

by: Sophie Williamson-Stothert