DS Automobiles are to showcase its cars' avant-garde design and luxurious appeal at a six-month display in Westfield London, Shepherd's Bush.
The display will reflect the diverse sources of inspiration behind the cars, which includes influences from haut-couture fashion, leather making and jewellery.
Visitors to the shopping centre, which are estimated to reach 12 million over the six months, will be able to visit the stand to check out the DS brand's sophisticated design cues, from the finely chiselled jewel-like monogramme inside the headlights of DS 3 to the watchstrap upholstery design of New DS 5.
Cars on display will include the flagship, new DS 5 as well as the limited edition DS 3 Dark Light. They will be surrounded by a mix of luxury and high-street brands including Louis Vuitton, Gucci, Zara and Urban Outfitters.
UK Marketing Director of the DS Brand Mark Blundell commented;:"Westfield is one of the world's premier shopping destinations, making it the perfect backdrop for DS. Visitors to Westfield London will have an exclusive opportunity to explore the world of DS Automobiles in a relaxing environment, surrounded by the very best in premium retailing."