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DS to launch '1995' limited editions to celebrate 60 years of the luxury French brand

DS to launch '1995' limited editions to celebrate 60 years of the luxury French brand

The DS brand is set to release a series of '1955' limited editions across the range to mark the 60th anniversary of the very first DS.

These new models variants of the DS 3, DS 3 Cabrio, DS 4 and the new DS 5, will be built in limited quantities for all markets and available at UK dealers towards the end of June.

The cars will also be shown during DS Week in Paris  an event dedicated to 60 years o the DS brand, which runs from 19 to 24 May 2015.

The very first DS, which appeared at the 1955 Paris Motor Show, became a legend in its own time and was a major milestone in 20th century automotive history. Sixty years on, the DS brand has been founded to renew the tradition of French premium vehicles.

Yves Bonnefont, DS CEO, said: "To build today's DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant-garde design. Specifically, today's DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance."

by: Sophie Williamson-Stothert