Fiat 500L delivers for Channel 4 show
Fiat UK has revealed it will team up with award-winning Channel 4 series One Born Every Minute to deliver short ident films before and after each advertising break.
The mini-movies will focus on the Fiat 500L family, with the manufacturer trying to emphasise that the model is a perfect fit for modern families.
Star of the new commercials is Brian the Bear, a well-loved teddy voiced by comedian Arthur Smith.
Fiat says the 500L series delivers an excellent blend of practicality and style and is the "default" choice for fun-loving parents.
Marketing director at Fiat UK Elena Bernardelli said the show is a "great fit" for the 500L as both celebrate real-life parenting moments.
"We really hope parents everywhere will recognise their own life experiences in the brand’s surprisingly honest and humorous take on everyday family life,” she added.
The Fiat 500L comes in three trim levels, including the self-title model, the Trekking and the MPW. Each provide their own unique benefits, offering excellent choice for new families' needs.
Posted by Craig Salter