Introducing Ford's MyKey technology
The launch of the new Ford Fiesta in the UK next month will also mark the debut of Ford's MyKey technology across the country.
Drivers first got to grips with the innovative technology when it debuted as standard equipment on the 2010 Ford Focus, but it is now seen on every Ford and Lincoln model in the US.
However, it will be with the release of the 2013 Ford Fiesta on British shores that motorists in this country will have their first opportunity to try out the gadget for themselves.
Introducing the technology, Peter Patzelt, Ford's European MyKey system architect, stated: "All parents know that if teenagers are experts at one thing, it's finding ways of getting into trouble.
"MyKey allows Fiesta owners to set sensible restrictions for young drivers, and delivers peace-of-mind for parents."
The Ford-exclusive MyKey device effectively enables people to programme their car key to a number of set restrictions.
Marketed mainly towards parents and guardians who are allowing their beloved vehicle to be driven by young motorists, the owner will be able to choose which important safety features remain on.
People will be able to control everything from the car's maximum speed to its audio system volume without ever needing to be anywhere near their vehicle. The audio system can even be totally disabled if a driver or their passengers are not wearing their seatbelts.
"Parents love MyKey because it helps them reduce their teenagers’ exposure to risk at the wheel," Mr Patzelt continued.
"Young drivers are not too keen on MyKey until they learn that it often improves the chances their parents will allow them to drive in the first place."
Although initially only coming to the UK with the 2013 Ford Fiesta, the American car giant aims to have the technology installed into its entire European product line-up by 2015.
Posted by Craig Salter