The new Fiat 500 took to the stage last Wednesday alongside British singer-songwriter Ella Eyre to debut a re-mastered track as part of the city car's launch.
An invite-only crowd, which included a number of celebrities, gathered at an exclusive launch event in London to witness the pair perform 'Best of my love' by The Emotions on a giant vinyl record.
Ella Eyre commented on the out-of-the-ordinary performance: "The icon re-mastered gig was so unique and I really enjoyed singing such an iconic track, on an amazing stage, accompanied by a Fiat 500."
The new 500, which boasts more than 1,800 modifications from its previous version laid down the opening beats of the popular song.
Head of Brand at FIAT UK, Sebastiano Fedrigo said: "With more than 1.5 million units sold worldwide, the iconic FIAT 500 must now make way for its successor. Like Ella's track, this iconic car has been re-mastered for a new generation, with advanced technologies, refreshed interior and exterior style, better economy and efficiency and even more customisation options."
by: Laura Thomson