SKODA has revealed an innovative new campaign in conjunction with the launch its new Superb.
Named the 'Travel in Style. Travel in Space' campaign, it will celebrate the Superb as a clever solution for drivers, offering both style in the form of the dynamic exterior and space in it's roomy interior.
The 40-second ad focuses on a little boy dressed as an astronaut travelling home from a party with his family, and his journey inside the SKODA Superb makes him feel like he's inside a spaceship.
The ad will hit TV on the 20th September to coincide with the Wales Vs. Uruguay Rugby World Cup match. A teaser video will be launched two days earlier, showing the new Superb appearing to land on the moon, before panning out to reveal a miniature set complete with replica model of the new Superb.
Andrew Cullis, Head of Marketing, SKODA UK commented: "It's a very exciting time for the brand: the launch of the new Superb is a great opportunity for us to show through a large variety of media channels the class leading combination of style and substance that our cars offer."