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DS brand will be launched at Paris Motor Show

DS brand will be launched at Paris Motor Show

The DS brand will be making its debut at the Paris Motor Show next week.

Officially created on June 1, DS has a clear-cut ambition: to return the French automotive industry to the ranks of the premium carmakers.

DS will present two concept cars at the Paris show, Divine DS and DS 3 Ines de La Fressange Paris Concept, which herald the future of the brand. DS will also show its latest production models, DS 3 and DS 3 Cabrio with their new front light signature, plus a range of new connected services.

The Paris Motor Show is a perfect opportunity to draw the public's attention to the brand's exciting launch. DS builds cars that can be distinguished by their remarkable styling, their refinement, their luxurious materials and their technology.

The Divine DS is a four-door compact car with sleek, powerful styling. Along with a distinctive exterior it has a totally original interior that reflects the spirit and sophistication of the brand.

For this concept car, the design teams were given the freedom to fully express their creativity. This approach offers three interchangeable interior trims, each with a unique and compelling character. Divine DS underlines the brand's aim of offering customers cars that directly reflect their personalities.

The DS Styling Centre and the Ines de La Fressange Paris fashion house have joined forces to develop two unique and attractive concepts, one based on DS 3, the other on DS 3 Cabrio.

With these two concepts, DS meets the world of fashion, resulting in a striking array of graphics, materials and colours. Both feature strong styling, designed for the chic Parisian with a taste for elegance and sophistication.

The two unique cars differ first and foremost in their bodywork colours. The DS 3 is shown in a satin-finish Ink Blue, forming a perfect match for the glossy Onyx Black roof.

In contrast, the DS 3 Cabrio is finished in glossy Perla Nera Black with an Infinite Blue soft top. Both versions are fitted with 17-inch 'Aphrodite' diamond-cut alloy wheels that add a dynamic touch to the styling.

by: Rebecca Chaplin