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Fiat 500 takes J-Lo back to the block

Fiat 500 takes J-Lo back to the block

Actress and singer Jennifer Lopez - better known as J-Lo - has been unveiled as the face of the Fiat 500 in the US.

The star, who has a string of hit songs and movies to her name, has turned her talent to fronting the ad campaign for the popular city car.

In a new TV advert, which draws on the star's Jenny from the Block upbringing, Lopez is seen driving the car around the streets of New York City.

The star is seen negotiating the streets of the Bronx in scenes that are said to explore her personal take on how life in the borough continues to inspire her to "be tougher, stay sharper and think faster".

Olivier Francois, head of Fiat and chief marketing officer and brand marketing communications for the Chrysler Group, said: "The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we're going and serve as a source of inspiration to achieve our goals in life.

"That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that 'Life is Best When Driven.'"

Posted by Louise Clark
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