Fiat's 500X arrived in the UK as if by magic, courtesy of the world-renowned magician Dynamo in the Copper Box Arena at the Queen Elizabeth Olympic Park in London.
Combining theatre, illusion and technology, the magician made the Fiat 500X appear live on stage in front of an audience of more than 1,000 guests. Following the performance was a live show headlined by London music band Gorgon City.
In the run up to the launch of the new 500X crossover, people in 74 European city centre locations were invited to participate in an exclusive virtual reality magic experience created by Dynamo, via a special headset.
The performance marked the beginning of "The Power of the X Tour", which will commence in London on February 13. The tour will visit city centre locations in London, Cardiff, Birmingham, Manchester and Newcastle before completing the pan-European tour in Glasgow.