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Technology enabling motorists to set a speed limit for their cars has become a popular feature across the Ford range.
Bristol Street Motors

Ford maximum speed technology offers drivers

Ford maximum speed technology offers drivers

European motorists are becoming increasingly keen on safety-based features when purchasing new cars.

That is the suggestion of Ford, which has noted a marked rise in demand for its Adjustable Speed Limiter (ASL) technology across the continent.

According to the Blue Oval, more than 220,000 Ford cars sold across Europe in 2011 were equipped with the technology.

The feature was especially favoured by UK motorists, with 20 per cent of Ford sold in the country being equipped with ASL last year.

Ford innovative safety feature allows the driver to activate the system via switches situated on the steering wheel.

Drivers select their speed limit by moving the switch up or down in 3mpg increments.

The system then limits fuel supply to the engine once the pre-set limit is reached.

Drivers are also warned if their speed increases because of a steep gradient and a temporary override allowance means overtaking on motorways is not a problem.

Dr Torsten Wey, technology supervisor at Ford of Europe, explained: "At the press of a button this technology helps you to limit the speed of your vehicle.

"It only takes a momentary lapse of concentration to exceed the speed limit which is why the Ford Adjustable Speed Limiter technology gives drivers so much peace of mind."

Ford explained that the 35,000 safety cameras in operation throughout Europe served as inspiration to develop the technology, which will improve driver safety and ensure they are less likely to contribute to the £87 million collected by such cameras.

"Adjustable Speed Limiter is now available on the majority of cars we produce and the demand proves just how valued it is. If you set a maximum speed you don’t have to constantly look at the speedometer," Dr Wey added.

The news comes shortly after Ford revealed that the all-new B-Max boasts an innovative new feature that sees the breaks applied at slow speeds in order to reduce the risk of inner-city collisions.

Posted by Craig Salter