Hyundai teams with Tate for collaboration
International car brand Hyundai has signed an 11-year deal with the Tate Modern art gallery in London, which will see the manufacturer help to support the cultural venue's progression, as well as its connection with the local community.
Hyundai will also launch the 'Hyundai Commission', a new series of annual installations from contemporary artists. This will be showcased in the Turbine Hall at the Tate Modern in London from 2015 onwards.
The deal is the longest ever agreed by the Tate and is intended to reflect both parties' commitment to long-term innovation.
Euisun Chung, Hyundai Motor's vice chairman, said: “At Hyundai Motor, we understand that cars can provide much more than transportation. They can connect with people emotionally and it is this same feeling that connects people to great art. This is the nature of our partnership with Tate.
"We are excited about the new possibilities that lie ahead and are very privileged to be working together with the Tate on this inspiring collaboration.”