Hyundai UK is planning an unusual celebration for its tenth anniversary. Entitled 'A Streetcar named Hyundai', the project will involve driving, photographing and filming over 2,000 miles of central London's streets in a Hyundai ix35 Fuel Cell, a car that emits nothing but water.
The 50-day zero-emission Fuel Cell car's drive throughout the capital begins today and and has been mapped out by the Ordnance Survey team who created the Olympic torch route.
The aim of the drive is to create the first ever single mosaic image of London, made up of almost 650,000 street pictures. A 200.5 second time-lapse video of the journey will also be produced.
This will be achieved by using entirely new software created by Hyundai, which will control the camera shutter based on the cars speed and the distance and angle travelled.
Hyundai Motor UK's President and CEO, Tony Whitehorn, commented: "We're incredibly proud of how far Hyundai has come in the UK in the short space of ten years. During this time our product range has been completely transformed through innovation, design and technology all of which are encapsulated in the ix35 Fuel Cell. This vehicle is currently the only fuel cell car on sale in the UK and has been tested on the streets of London since 2013."
He added: "A Streetcar Named Hyundai is a world-first challenge driven by a world-first product that is a demonstration of the ethos that has driven our brand development over the last ten years."