Not only has the MG ZS been crowned Best Value New Car, but it has also managed to take the award for Best Car for Dog Owners at the fifth-annual Auto Trader New Car Awards.
The ZS beat strong competition from the Dacia Duster and Kia Sportage to take the title of Best Value New Car, as well as being a finalist for the New Car of the Year Award. It also came ahead of the Toyota RAV4 and took the award for Best Car for Dog Owners.
As opposed to other car awards, which rely on editorial judging panels, the winners of the Auto Trader Car Awards are determined by genuine car owners.
More than 148,000 car owners took part in the judging process between September 2020 and April 2021. This consisted of a broad range of consumer-centric categories in order to help provide an accurate measure of owner satisfaction.
MG’s success has been based on the honest opinion of those who have bought, driven and lived with their new vehicles.
Erin Baker, Auto Trader’s Editorial Director, commented: “With its combination of great quality, roominess, reliability and performance mixed in with a fair price and low running costs, the MG ZS has taken the Best Value New Car Award and Best Car for Dog Owners Award at this year’s Auto Trader Retailer Awards. We were inundated with fantastic feedback from owners, including: ‘I’m just staggered by the quality, ride, performance and specification. Best car we have ever had.’
“Happy owners of the electric variant [the MG ZS EV] really stood out in their responses, with one owner saying: It is the only affordable fully electric SUV around. What a lovely car to drive’. Winning two awards is a brilliant achievement, and really is very well deserved.”
From reliability and performance to appearance and running costs, consumers were asked to rate their cars across 16 different criteria.
Additionally, they were asked about their overall satisfaction with their car and how likely they would be to recommend it to other road users.
Erin continued: “The Auto Trader New Car Awards recognise the brands and cars that are doing it right in the eyes of those whose opinions matter most: consumers. The awards are now in their fifth year and we had input from over 148,000 consumers telling us what they thought about all aspects of owning and driving a car. They prove how manufacturers are taking consumers’ needs into consideration and innovating to bring a great and wide choice to market. MG, and all of this year’s winners, are incredibly well-deserving.”
Accepting the award, MG’s Marketing Director, David Pugh, commented: “There’s no better feedback than that which you get from the customers who have bought and lived with your cars, so to see the ZS get such positive recognition from people who drive the car every day is fantastic.
“MG is committed to offering great value, high quality cars with an exceptional 7 Year Warranty and is also committed to making EVs affordable for everyone. The ZS has been exceptionally well-received since it went on sale and is our best-selling model – ideal for all sorts of people including the nation’s dog lovers!”
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