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New DS 5 to become the symbol of the brand

New DS 5 to become the symbol of the brand

The new DS 5 is set to become the "symbol of the DS brand", combining dynamic performance, refinement and attention to detail with a range of new technologies.

This DS flagship model introduces the brand's stand-alone identity, yet combines all the attributes of present and future DS vehicles. In addition to the DS 5's new features - the sculpted vertical grille, the Xenon LED headlights, a new touchdrive interface and a new range of high-performance engines  it maintains all the qualities that DS is renowned for.

The new model has been given a new front end alongside numerous revisions both inside and out, and aims to aims to win the hearts of many more motorists from across Europe and through to China.

CEO of the DS brand Yves Bonnefont said: "The New DS 5 is more than just a new car. It is the car introducing our brand identity. Sixty years on from the original DS, the new DS 5 carries all the genes of DS. Above all, it is a clear statement of our ambition: to revive the tradition of French premium vehicles."

The new DS 5 will be unveiled at the Geneva Motor Show next month and is set to arrive in UK showrooms in July.