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Nissan reaches LEAF target ahead of schedule

Nissan reaches LEAF target ahead of schedule

Japanese car giant Nissan has been overwhelmed by the reaction to its latest social media campaign regarding the LEAF.

The firm sought to promote the all-electric model through its Big Turn On campaign, which looked to get one million people behind the wheel of the model.

Initially, Nissan gave itself 100 days to achieve the feat, however, the target has been reached with 15 days to spare, showing that demand for greener vehicles is rising along with the power of social media as a marketing tool.

As part of the campaign, motorists were urged to try out a Nissan LEAF and record their thoughts, posting the results on social media platforms like YouTube and Facebook.

There was also a competition element to the project, as the city with the most turn ons during the length of the campaign will be given 30 Quick Chargers.

Paul Willcox, senior vice-president for sales and marketing at Nissan in Europe, welcomed the speed with which the ambition was realised, saying: "We are delighted to have hit one million 'turn ons' ahead of schedule.

"It shows that more and more people are realising that cars like Nissan LEAF are a real alternative. While Nissan might have reached its target early, The Big Turn On will continue to spread the word about the 100 per cent electric LEAF."

Nissan also claimed that the campaign highlighted a range of the LEAF's benefits aside from low CO2 emissions

Indeed, the firm said that those taking part were impressed by the incredibly safe nature of the model in addition to it being environmentally friendly and economical to run.

The news comes shortly after four local authorities in Scotland turned to the Nissan LEAF in a bid to reduce their carbon footprint.

NHS Tayside, Dundee City Council, Perth & Kinross Council and Dumfries and Galloway Council all took delivery of the 100 per cent electric car in order to reduce their CO2 emissions and improve air quality in Scotland.

Posted by Sebastian Turkenburg
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