Visitors to the 2015 Goodwood Festival of Speed are invited to immerse themselves in the world of the newly established premium French brand, DS Automobiles.
To celebrate the 60th anniversary of the original DS from 1955, the DS Automobiles stand will showcase the full DS range, taking guests on a journey through time from the past, into the present and future of DS.
Guests will be able to experience the essence of DS, including the first UK public appearance of New DS 5, the flagship of the DS range. The Divine DS concept car, which was unveiled at the 2014 Paris Motor Show, offers a vision for the future of the DS brand, featuring sleek, powerful styling and striking graphic signatures. It's also the inspiration for visitors to experience 'Divine Moments' in the DS zone.
For these Divine DS moments, Artisan chocolatiers have been commissioned to create limited edition chocolates, to reinforce the premium experience for visitors to the display. In addition, DS hosts will offer guests the opportunity to have their photograph taken with Divine DS and win a range of premium prizes.
The new DS 5 is the first model to feature full DS Automobiles branding across the car. It also features a new front end, complete with the 'DS Wings' design signature, and 'watch strap' upholstery in semi-aniline leather, the finest grade of leather used in the automotive industry. Two versions, including a new DS 5 1955 Limited Edition, will be displayed in the DS area.
Meanwhile, the DS 4 has also received a series of enhancements this year, including the introduction of the latest highly efficient Euro 6 engines, updated DS badging and new paint colour options.
The DS 3 is also available with a new state-of-the-art six-speed automatic transmission delivering smoother gear changes and a more refined driving experience. Three popular DS 3 models will also be starring at the Moving Motor Show, namely DS 3 DSport, DS 3 DSport Cabrio and the limited edition DS 3 Cabrio Racing.
Guests at the Moving Motor Show on Thursday 25 June will have the opportunity to drive new DS 5 for the first time, on the legendary Goodwood Hillclimb.