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Fiat claims new Punto is where 'technology meets style'

Fiat claims new Punto is where 'technology meets style'

Fiat believes it has created a car which is the point where "technology meets style" with the new Punto.

According to the Italian carmaker, the 2012 Fiat Punto builds on the firm's heritage as a producer of "mould breaking, class-leading small cars".

Describing the model as a "stylish, technologically advanced supermini", Fiat is hoping the new-look Punto will stand out in the highly-competitive car market sector.

"The importance of the new Punto shouldn't be underestimated. The supermini segment accounts for approximately a quarter of all the new cars sold with around 30 models from Europe, Japan and Korea all vying for a share of the market," the firm explained.

"Since its launch in 1993 the Punto has been a leader with more than 8.5 million vehicles sold throughout Europe. The new 2012 Punto is tasked with developing this while appealing to a younger customer profile."

The latest version of the car will be available in both three- and five-door guises and this time round the model boasts a wider range of engine choices, equipment and specifications.

This, Fiat claimed, enables the care to meet buyers' "ever more demanding requirements".

Five trim levels will be made available, with customers able to choose from Pop, Easy, Lounge and the new GBT and TwinAir models.

Posted by Louise ClarkADNFCR-3205-ID-801392938-ADNFCR