Ford showcases Vignale range and lounges
Ford Motor Company revealed the first design elements for the Vignale Lounge that will complement the forthcoming Vignale model range at the Paris Motor Show last week.
Integrated within the new FordStores rolling out across Europe, the Vignale Lounge has been developed by the same Ford team that designed the new Mondeo Vignale. The lounges will support the launch of Ford's new upscale Vignale range, which begins next year with the Mondeo Vignale and soon after the S-MAX Vignale.
The Mondeo Vignale Concept saloon and estate was on display at the Paris Motor Show, where Ford is also presenting for the first time the 2015 Vignale Collection, created by the Ford Design team behind the Vignale model range and Vignale Lounge.
The Vignale Lounge reflects themes from the forthcoming Vignale range through the use of soft-touch leather, rich fabrics, colours, and fine detailing. Each lounge will offer an inviting sales environment, supported throughout by a dedicated relationship manager and tailored services, such as a complimentary monthly car wash available at the FordStore for the duration the original customer's ownership.
Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe said: "The Vignale Lounge ensures that from the moment a Vignale customer first steps into the dealership they are immersed in a world that complements perfectly our new Vignale model range. Like the forthcoming Mondeo Vignale and S-MAX Vignale models, the Vignale Lounge will offer a quiet and luxurious environment, furnished with high quality materials."
The lounges also will feature an interactive coffee table with built-in LCD screens where customers can browse a portfolio of luxury accessories inspired by the Vignale range the Vignale Collection.
by: Rebecca Chaplin