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New DS4 and DS4 Crossback will form the centrepiece of Westfield London's winter ice rink

New DS4 and DS4 Crossback will form the centrepiece of Westfield London's winter ice rink

The new DS4 and DS4 Crossback have been chosen as the centrepiece of Westfield London's ice rink, which is sponsored by DS Automobiles.

The stylish models are expected to compliment the dramatic spectacle of the ice rink, with visitors encouraged to experience the car's LED Vision headlights on their own 'light drawings', within a specially-made photo booth. Visitors can then share their creations on social media.

Mark Blundell, Marketing Director of DS Automobiles UK, said: "Westfield is one of the world's premier shopping destinations and we're delighted to be headline sponsors of the ice rink. We are capitalising on this opportunity to launch new DS4 and DS4 Crossback, whilst enabling visitors to see the new models from a unique perspective as they skate. This is the perfect backdrop for DS Automobiles, which draws design inspiration from the world of luxury fashion and showcases the latest in-car technology."

Myf Ryan, Director of Marketing UK & Europe at Westfield, commented: "We are constantly developing the way we work with brands to create a well-rounded consumer experience and are delighted to be offering brand and retail partners a fantastic platform to engage with their target audience. Westfield London's ice rink will be a destination in itself with a full schedule of entertainment, festive foods and drinks and interactive experiences for visitors provided by some really exciting brands such as DS Automobiles."

by: Oliver Harry