With the nights drawing in, Volvo Car UK has launched an innovative new way to reduce cyclist vs. car collisions in an effort to make to roads in Britain safer for those on two wheels.
The LifePaint project is a reflective spray aimed at increasing cyclists' visibility, and following its success when trialled in April this year, Volvo has announced the products' availability at dealerships from October 24th.
The spray is transparant when applied, but reflects light in the same direction of the light source, shining brightly to illuminate the objects it has been sprayed on.
Whilst aimed at cyclists, the washable spray isn't limited to two wheeled road users. It can be sprayed on clothes, shoes, helmets, pushchairs and even dog collars and lead, without casing any harm to those wearing it.
Volvo took its inspiration for the LifePaint project from its unique pedestrian and cyclist detection system, Intellisafe, which uses a combination of radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the necessary action.
Managing Director at Volvo Car UK, Nick Connor, commented: "Every year more than 19,000 cyclists are injured on the UK's roads. At Volvo, we believe that the best way to survive a crash is not to crash at all, and are committed to making the roads a safer place by reducing the number of accidents.
"Volvo is a world-leader in safety technology, and we are proud to be extending our reach beyond just those driving our cars. By making cyclists increasingly visible as well as increasing the safety capabilities of our cars, we are doing our utmost to protect everyone on the road."