Volvo boosts customer experience with new online concept
Volvo has attempted to increase communication with its customers following the release of a new online concept.
The 'My Volvo' portal has been designed to provide manufacturer news, product information and company offers through one unique location.
Furthermore, it allows customers to create an online relationship with Volvo Car UK, which is both personal to them and to their car.
For customers who have just purchased a new Volvo, they can track the progress of their car as they wait for it to arrive, from the factory to its new home.
While waiting, they can access a whole host of information about their new car so they are ready to use it to its full potential when it finally gets to their driveway.
If customers need to know how to use features such as connecting a smartphone to the car via Bluetooth, or how to use the infotainment system and satnav, there are instructional videos available.
According to David Baddeley, customer services director for Volvo Car UK, the innovation will help to strengthen the relationship between customer and manufacturer.
“We know that our customers value convenience and quality of service, so we’ve designed My Volvo to reflect those values as part of a unique customer service experience. The web portal enables us to build long-term, one-to-one relationships with people and further enrich the service we offer them,” he said.
Posted by Craig Salter