Vauxhall Motors is set to launch a new ad campaign on Boxing Day, entitled 'Yes, it's an Astra'.
The ad exhibitis everything that makes the new Astra brilliant, making no excuses in boasting the vehicle's remarkable attributes through a host of demonstrations.
The Kaiser Chief's hit, 'Oh My God' provides an appropriate backing track on the ad, which will be rolled out across TV, cinema and digital, amongst others.
Simon Oldfield, Sales and Marketing Director for Vauxhall Motors commented on the campaign, 'Yes, it's an Astra' conveys the surprise when people realise how Vauxhall is raising the bar. Already heavily-lauded by the motoring press, the all-new Brit built Astra takes huge steps forward in terms of quality, design and connectivity. At 200kg lighter than its predecessor, with new powertrains and cutting-edge technology, the new Astra is set to shake up the C-segment."
by: Laura Thomson