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First SEAT cars powered by Samsung will hit the roads this year

First SEAT cars powered by Samsung will hit the roads this year

Samsung and SEAT have joined forces to develop in-car connectivity across the model range.

The new Samsung technology will debut on SEAT's new model line-up, equipped to keep passengers connected. The features will gradually be extended to the rest of the SEAT range.

Samsung will also supply the brand with the basic software to develop its own in-car apps, which will be managed from Samsung handsets. All SEAT vehicles will be equipped with MirrorLink technology, which can be linked to passengers' Samsung devices via apps in the vehicle's infotainment system.

MirrorLink is SEAT's answer to connectivity between the car and smart device. Smartphone content is mirrored in the vehicle display, without causing distraction for the driver. Meanwhile, SEAT's ConnectApp reads tweets, Facebook posts and emails out loud from the driver's smartphone, providing access to apps while the driver keeps both eyes on the road.

Rick Segal, Vice president of enterprise business team, IT and mobile communications division at Samsung Electronics, said: "The idea behind the agreement is to work together, joining the know-how of both brands to develop safe, onboard technological solutions, which simplify our customers' lives. The aim is to keep consumers connected. We are expecting great things from this agreement with SEAT."

SEAT executive committee chairman Jürgen Stackmann added: "One of SEAT's main objectives is to meet emerging needs and customer expectations. To fulfil our commitment to our customers, we want to strengthen the competitiveness of the SEAT range. For us, Samsung is the ideal partner in this new global challenge."

by: Sophie Williamson-Stothert