Nissan has signed a deal with the International Cricket Council that will see the Japanese carmaker become a global sponsor until 2023.
The eight-year agreement will make Nissan a sponsor of international cricket tournaments, giving them extensive in-venue activation, broadcast and digital rights. This includes the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women's Cricket and qualifying events.
Roel de Vries, corporate vice president, and global head of marketing and brand strategy for Nissan commented on the partnership: "Innovation that excites is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences.
"We're excited to be part of the global cricketing family and to be involved in some of the world's most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do."
Nissan is dedicated to supporting global sport, boasting pre-existing partnerships with the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, the Olympic Teams of Great Britain, Mexico and Brazil, the National Collegiate Athletics Association, the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.