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Nissan kicks off its Champions League sponsorship

Nissan kicks off its Champions League sponsorship

Nissan's partnership with the Champions League kicked off at the 2014 UEFA Super Cup where it launched its Engineers of Excitement programme.

Innovation and excitement lie at the heart of Nissan's UEFA Champions League programme, which will harness enthusiasm both on and off the field to enhance the football fans' experience.

In conjunction with the launch, Nissan is delighted to announce that it has partnered with three-time Champions League winner, Andrés Iniesta and Paris Saint-Germain and Brazil captain, Thiago Silva.

The football stars will become ambassadors for Nissan's Champions League activity and will play a key role in the company's new global advertising campaign, with the first television commercials appearing in August.

Nissan's and UEFA's on-going commitment to football fans around the world has resulted in the company providing 600 free tickets for local youth sports groups, allowing children from around South Wales to experience the UEFA Super Cup with their parents at no cost.

Additionally, Nissan gave one family the exclusive opportunity to watch Real Madrid CF and Sevilla FC take part in their on-pitch training sessions in Cardiff City Stadium ahead of the match.

Three Nissan Qashqai crossovers just finished a 12-day tour transporting the trophies around Welsh towns and cities to help fans get closer to the action.

by: Danielle Bagnall