Renault has released a new brand signature: 'RENAULT - Passion for life'. This signature is illustrative of the fresh approach to vehicle design that the brand took in 2012. It also underlines the brand's promise to produce quality, attractive vehicles that make everyday life easier for customers.
Renault's long tradition for making 'Voitures ŗ Vivre' has seen it design innovative, ingenious, modular, comfortable cars ever since the company's origins. Since 2012, this integral part of the brand's DNA has combined with a determination to engage once more with its customers in an emotional way, as well. This called for a revitalised approach to vehicle design and the tangible signs of this commitment today are the sensuous, appealing and athletic lines of the Clio, Captur, Twingo and the imminent Kadjar.
The slogan 'RENAULT - Passion for life' also underlines the ongoing efforts made by Renault's engineers and design teams to observe customers and their everyday lives in order to propose quality vehicles that pack ingenious innovations and services conceived to facilitate day-to-day life.
"Our new brand signature 'RENAULT - Passion for life' reflects the in-depth transformation that is under way at Renault and which began with the new Clio," says Michael van der Sande, Senior Vice-President, Global Marketing. "More than the words themselves, the slogan is a pledge to our customers that Renault will continue its metamorphosis that will result in an entirely renewed range. In addition to being designed with passion by our engineering and design teams, our new models must make the lives of our customers easier and more pleasant every day."
Meanwhile, the Renault diamond has been made bolder and has been freed from the confinement of its surrounding outline. It features the same more generous, higher-status, brighter logo that adorns the front of the brand's latest models.
The brand block has changed, as well. Although it draws its DNA from Renault's past, it stands out as more modern and more assertive. It also features a new, specially developed typeface designed to add a distinctive touch to the brand's communication. The Renault yellow, which has been made brighter and warmer, is visible as a vertical strip to the logo's right.
by: Becca Chaplin