Volvo customers the most satisfied with their brand, survey finds
Volvo has received the highest score in the J.D. Power 2015 UK Customer Service Index Study, the results of which were announced today.
With a score of 779 out of 1000, Volvo ranked highest amongst premium brands.
J.D. Power conducts the Customer Service Index study annually in 16 countries worldwide. The results produce a comprehensive analysis of the vehicle service experience which can be used to provide detailed after-sales solutions for automakers and dealerships.
Volvo owners in the UK were found to be the most impressed with their vehicle buying experience, ranking the Swedish car manufacturer high in all five categories of service quality, service initiation, service advisor, vehicle pick-up and service facility.
Dr. Axel Sprenger, senior director of European automotive operations at J.D. Power commented: "The common perception is that the luxury brands are able to deliver a more satisfying customer experience, but the study shows this is not the case. Any brand and any dealership can provide a consistently positive customer experience if they make it a priority and have the people and processes in place. When they do, they likely will see an increase in revenue and will be able to build customer loyalty."